The Malalo Sports foundation was established in 2003 in Chililabombwe on the copperbelt province of Zambia. Its main objective is to introduce young Zambians to sport at the community level and to offer Youths and Children a chance to play the sport they appreciate the most. Through some of its programs, MSF incorporates life skills messages - especially in relation to poverty and HIV/AIDS – into sports to make the academy an arena for learning and developing as an individual. It is hoped that the development and the hard work that have characterized the early stages of the academy will continue in the future. In addition, through the academy’s outreach programs, children are involved in Community environmental clean ups.
The Malalo Sports foundations concept is based on this belief: that sport with a positive orientation, when integrated into the broader framework of human and social development goals and priorities, is a powerful vehicle for change. As almost every child in Zambia participates in sport, either through merely watching or actually playing, sport presents a medium of communication that children or youth are both familiar with, and willing to participate in.